tag:blogger.com,1999:blog-5927671184754920892.post6411558161438235723..comments2023-10-07T05:24:43.405-07:00Comments on Warehouse Media: Social Media Backlash? Or are we Just Getting Smarter?Justin Ware -- Bentz Whaley Flessnerhttp://www.blogger.com/profile/07755719094926521805noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-5927671184754920892.post-8460472122593097472010-03-28T20:54:44.151-07:002010-03-28T20:54:44.151-07:00Good points, Kyle.
I think it's important to ...Good points, Kyle.<br /><br />I think it's important to remember that what works for someone might not necessarily work for another person or business. So it also goes with social media ...a lot of groups that try it will have little success (at least not right away).<br /><br />This might be due to the fact that there are a lot of folks who haven't had the social, interactive media promotional approach explained to them properly. Or, in some cases, it could be the product, good or service that needs to be promoted simply isn't of that high a quality. So that when social media is added (along with it, transparency) it shows that product, good or service for what it actually is. But ultimately, for those solid products from brands with true integrity, there is a social media plan that can work for them.<br /><br />It's all about the person's or business' willingness to offer something to the people they're trying to reach. It could be of monetary value, or it could be something as simple as a tip to shorten your commute ...whatever it is, as long as you're genuinely offering something up, your followers are more apt to give you something in return (their business). And it's all about the savvy folks seeing that work once (whether its a customer or sales rep) and then many of them will start to get hooked on social media. Which is why it's a good thing we're all getting a little wiser about how use it!Justin Ware -- Bentz Whaley Flessnerhttps://www.blogger.com/profile/07755719094926521805noreply@blogger.comtag:blogger.com,1999:blog-5927671184754920892.post-38779333594602247782010-03-22T19:22:40.128-07:002010-03-22T19:22:40.128-07:00Briefly, our customers do not seem to be aware of ...Briefly, our customers do not seem to be aware of social media with the possible exception of Facebook, and they do not seem inclined to muddle up their personal lives with anything related to their work.<br /><br />Some of our fellow dealers have jumped in, but the vast majority started, and then apparently just gave it up.<br /><br />Only a few of our vendors and suppliers are present, they also are quiet. Even our primary OE seems to use the medium only to make anniversary announcements.<br /><br />Our sales staff seems confused over it, perhaps because we tell them how beneficial it might be, while all the while the people they call on do not seem to care about it.<br /><br />Linkedin looks like a valid area to work on networking, and there has been activity in that area. It is probably our only bright spot.<br /><br />The backlash is they hype is starting to wear a little thin.<br /><br />I realize how powerful this could be, and only hope that our customers and prospects are given the time to take advantage of it. From my perspective, it looks like they still rely on the salesperson for their information about us, and barely make time for them. They have little or no time it seems to be reading blogs or working to develop a meaningful Twitter stream while at work.<br /><br />We do appreciate some of the connections we've made, certainly social.Kyle Thillhttps://www.blogger.com/profile/02736445993792672154noreply@blogger.comtag:blogger.com,1999:blog-5927671184754920892.post-74726073349623105292010-03-22T06:24:31.716-07:002010-03-22T06:24:31.716-07:00That's an interesting angle of thought on it ....That's an interesting angle of thought on it ...thanks for for sharing, Bob!<br /><br />How do you think social media will become/is part of everyday life for the Life Time crowd? My guess is active, healthy people are at least one of the groups leading the social media charge ...so how are those active, healthy people using the new interactive technologies out there?Justin Ware -- Bentz Whaley Flessnerhttps://www.blogger.com/profile/07755719094926521805noreply@blogger.comtag:blogger.com,1999:blog-5927671184754920892.post-85011328353898707892010-03-18T17:06:50.792-07:002010-03-18T17:06:50.792-07:00I think social media in is earliest form was just ...I think social media in is earliest form was just another fun tool to use to connect with. I think social media 2.0 will be the actual integration into our lives so they are not just a tool, but a way of of every day life. Like the telephone when it went mainstream. They were cool and hip back then, but now everyone has one. Same with TVs. Now social will go through that. There will be consolidation in the marketplace and the products will become part of every day life.<br /><br />Bob Stanke<br />http://robertstanke.comAnonymoushttps://www.blogger.com/profile/05119407012301493954noreply@blogger.com