Tuesday, November 17, 2009

Calling it in DeRusha's Favor

Barring some unforeseen act of a deity, it appears Jason DeRusha will take first place in the November Social Media Sweeps. I'll still check in at the end of this week, but as of now, it's...

DeRusha: 137 points
Kim Insley: 38 points
(A handful of others scored in the single digits)

Great effort by @KAREmorninggal, but as expected, it appears DeRusha's ironclad grasp on Twin Cities social media is too strong. I've been told that KARE's meteorologist Sven Sundgaard has a huge following on Facebook, however his profile is private and he has yet to accept my friend request, making it a little tough to monitor how well he's interacting.

Which leads me to wonder more about Facebook and how news orgs are using the social platform. At the University of Minnesota (my employer and alma mater) we've been able to develop a strong Facebook presence with the U's official fan page. For that page, we (the U's News Service) make an effort to update as frequently as possible (usually daily updates Monday-Friday) with videos, pictures and links about the University and its students, faculty and staff. And we have more than 20,000 people watching those updates as fans. One would think a well-run page for KARE or 'CCO could be just as, if not more popular (the stations already have tons of video content to upload and discuss). So, news orgs, what have ya got on Facebook?

Friday, November 13, 2009

Social Media Sweeps Update and Puppy Cam

It appears we have a two-newsperson race developing for the November Social Media Sweeps...

@Derushaj: 64 points
@KAREmorninggal: 17 points

It looks like it's going to be tough to take down @Derushaj, but @KAREmorninggal is giving it her best shot ...maybe she needs a Kim Cam?

Speaking of cams, but in otherwise completely unrelated news, this is my new favorite YouTube video ...a killer combo of funny, clever and cute...

The "Shiba Inu Live Puppy Cam" music video won the 2009 Webby Award for Viral Video ...not sure if it's the most appropriate category, but either way, that video deserved to win something! Well done.

Wednesday, November 11, 2009

Game on!

KARE 11's Kim Insley has jumped in the game and looks like she could provide some real competition to Mr. Derusha. Game on!

@Derushaj: 37 points
@KAREmorninggal: 8 points
@jojeda: 6 points
@Jasonmatheson: 1 point

Tuesday, November 10, 2009

November Social Media Sweeps Update

The November social media sweeps contest is off to a slow start (0 submissions). But, as many of the tweeted quotes often suggest, patience is the key and failure is just part of the process or something along those lines...

Anyway, I've decided to take a look at some of the reporters who follow me and tally up a score after day 1 of the social media sweeps. The results are as follows:

@Derushaj: 37 points
@Jasonmatheson: 1 point
@jojeda: 1 point
No other reporters following @warehousemedia scored any social media points in the last 24 hours to my knowledge.*

C'mon Minnesota newsies ...you don't want to see DeRusha walk away with a win that easily do you? If you've done something that should be recognized or if you're a news consumer who thinks a journalist is using social media and using it well, please, let me know!

*The Warehouse's methods for scoring this contest are the farthest thing in the world from scientific, let alone accurate.

Sunday, November 8, 2009

November Social Media Sweeps

Forget about the November sweeps rating period, let's use social media to measure the success of local TV journalists! To find out more about this new media contest between TV reporters, watch the video below ...or, if you'd rather keep reading, I'll explain the contest below the video...

Sweeps can be a frustrating thing for TV reporters. It's that time of the year when Nielsen collects ratings on newscasts, which determines how much money a newscast can demand for advertising ...which pretty much determines how valuable that newscast and its reporters are to a station. It's a system that can make individuals in newsrooms feel helpless since they have little control over the outcome of sweeps. I mean, we're talking about the public's perception of an entire station and a reporter has influence over maybe two minutes of that station's time out of 24 hours a day? That's a tough spot to be in...

Of course, with social media, the ability to interact with the viewers now gives reporters and anchors a new method of swaying public opinion in their favor. So how many reporters are using this medium to their advantage? Below is a simple point system to monitor TV journalists' usage of social media.

Tweeting about a story: 1 point
Replying to followers who ask about a story: 5 points
Interacting with audience via live Web cam: 10 points
Linking to outside person/organization via blog: 10 points
Story generated by a tip found on social media (tweet, Facebook update) outside the news organization: 5 points

Do you see any of those things taking place on TV news? Are you a reporter who's doing those things? If so, drop me a line and let me know. In a couple weeks, I'll tally up the score and see who comes out on top. AND, we'll see if Jason DeRusha really is as social media savvy as we all think he is... :)