Kelly works with the St. Cloud Area Convention and Visitors Bureau and wanted a couple YouTube videos that would promote everything there is to do in Central Minnesota. She worked with Warehouse Media to produce the videos and together (Kelly, Ryan and myself) worked out a strategy to get those videos watched. Here are the key components...
Involve people in the video who will help get it seen
- The woman interviewed for the cross-country skiing section will be sending the link to her friends and members of her ski club
- Those who had venues featured and contributed media (photographs) shared the video with friends
Work with your friends
- Local radio station WJON had a strong existing relationship with Kelly. As a result, the station posted the video on their website.
- WJON also allowed us access to their sound-proof booth for recording the audio (thanks!)
Help those who help you
- As part of the total package, Warehouse Media provided a half-day video training session to the St. Cloud CVB. Kelly invited friends and colleagues as a way to say "thank you" for their help throughout the year and with the video.
The video below is the finished product. Hopefully, the strong early showing is just a start. Either way, it serves as a great example of how YouTube is one of the most "social" sites of them all ...and is a reminder of what it takes to have success in the medium (other than being extremely lucky:)
