Monday, April 6, 2009

New position: Social Media Manager

So how about a random-thought blog post to get things rolling late on a Monday morning...

Let's start with a question: How many people are thinking of hiring/have already hired a Social Media Manager? We're talking about a person who's job is part cowboy driving the cattle ...with the cattle being every member of the public who's interested in and/or commenting on your organization or product on the Internet ...and part facilitator, making sure those talking about your org have the correct information and are getting their questions answered.

A goal of any good social media strategy is forming an on-going, two-way relationship with your audience. For any organization with more than 1,000 members (customers, employees, students, etc.), I'd think managing those relationships would at least be a part-time job. Sooooo you have such a duty in your office?

1 comment:

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